With the majority of buyers shopping for homes online, high-resolution slide shows and video tours are a must. Here’s how to make your home shine on camera.

Understand the camera’s perspective.
The camera’s eye is different from the human eye. It magnifies clutter and poor furniture arrangement so that even a home that feels comfortable in person can look jumbled online.

Make it spotless.
Cameras also tend to magnify grime. Don’t forget floor coverings and walls; a spot on a rug might be overlooked during a regular home showing, but it could become a focal point online.

Know what to leave.
You want to avoid clutter, but try to have three items of varying heights on each surface. On an end table you can place a tall lamp (high), a small plant (medium), and a book (low).

Snap practice pictures with your own camera.
This will give you an idea of what the home will look like on camera before the photographer shows up. Examine the photos and make changes to improve each room’s appearance, such as opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.

Pare down.
Removing one or two pieces of furniture from each room, even if just for the shoot, can make your space appear larger on screen.

Rearrange.
Spotlight the flow of your space by creating a focal point on the furthest wall from the doorway and arranging the other pieces of furniture to make a triangle shape. The focal point may be a bed in a bedroom or a china cabinet in a dining room.

Accessorize.
Include a healthy plant in every room; the camera loves greenery. Energize bland decor by placing a bright vase on a mantle or draping an afghan over a couch.

Keep the home in shape.
Buyers who liked what they saw online expect to encounter the same home in person.

The Day of the Photo Shoot

• You get one opportunity to make sure your house is presentable for the Internet world to see. Please have it neat and tidy.
• Please make sure pets are placed in a secure area.
• Open all blinds.
• Lights add a soft ambiance to the photos we take. Please turn all your lights on, including lamps, and they will turn them off for you once done taking photos.
• Remove any vehicles from the driveway.
• Have the exterior of the house neat and tidy as they will be shooting both the front yard and the back yard.
  
• Give your garbage collectors the day off! (you'll have to be elected mayor of the city to pull this one off)
  

 

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